S360 Search Social is about introducing your brand to students at a very
early stage in their college search. This module is targeted towards
those students who are not yet actively looking at colleges. For
traditional age freshmen, this population is typically High School
Juniors (first semester), Sophomores and Freshmen. For non-traditional
students, this is for the underserved population or adult learners who
have expressed some interest in further education but have not actively
inquired to your institution.
The goal of Search is to entice the student to "raise their hand" or
indicate a small level of interest in your institution. To that end
there is content that is geared toward helping students prepare for the
college search and begin to learn more about your school.
Once they have indicated interest, their data is sent to your
institution to be added into your typical communication flow. They also
are tracked and added to Recruit when they become eligible.
S360 Recruit targets those users that are actively in the college
search window. For traditional freshmen, this population is High
School Juniors (last semester) and Seniors. For non-traditional
students, this population is for those who have indicated some level of
interest in your institution but who have not yet applied.
The goal for this module is to answer questions and ultimately lead
the prospective student to apply. The program is full of content and a
personalized experience that allows the student to do a deep dive into
your institutional culture prior to applying. The student can take a
"selfie" with your branding, watch videos, see a curated social media
feed, interact with student ambassadors, and more.
After they apply, they stay in Recruit until they are admitted at which point they are eligible to go into Yield.
S360 Yield is for admitted students. The Yield module serves two purposes: increase deposits and decrease melt.
The ultimate goal is to help these students (traditional and
non-traditional alike) to meet all of their requirements for enrollment.
In addition to all of the features of Recruit, students are introduced
to the Friend Finder and/or Roommate Finder which help admitted
students to start relationships with one another. The ambassadors also
play a more prominent role in this module as students are trying to
visualize themselves at your institution.
The Yield community stays active until your classes start at which point the retention tool, Success takes over.
We know that parents are the most influential people in their
student's choice of where to attend college. Recruit and Yield have
corresponding parent modules that help to create allies of the parents
by highlighting content relevant to them.
Each module is built and sold as individual products. However, used
together the S360 suite guides the prospective student through your
funnel with new and engaging content at every new milestone. By
themselves, the modules are effective. The effectiveness is multiplied
extensively when using them in combination. They are all built on the
same platform and use the same framework and so implementing additional
modules is MUCH easier once one is in place.
Please reach out to us if you have any questions about the modules or to discuss adding additional modules to your program.