There are numerous ways to use the reporting center, but we'll focus
on the three most common ways that S360 clients use their data.
Admissions departments have multiple avenues that they use to
communicate with prospective students. The most common are email, phone
and printed mail. While email costs virtually nothing, the other two
can have considerable expense attached to them. So how do we know which
students we should call or send that viewbook to?
The S360 platform works as a very effective "temperature gauge" for
prospective students. There is a moderate threshold of effort that is
required for a student to "validate" or log into the program.
Therefore, validation is a very good indication of a student's interest
level. If your counselors are going to pick up the phone or you have
an extra viewbook to send, you might first check S360 to get a list of
prospective students who have validated in S360.
One of the hardest questions for any admissions department to answer
is "what will our incoming class look like?" While S360 won't predict
the future for you (sorry, we're not there yet), we do the next best
thing with our engagement score. There are certain things that a
student can do within the platform that are very good indications that
they are going to take the next step in the admissions process. These
engagements are added together to create an "Engagement Score" which is
closely correlated with admissions results. So... when a student has a
high engagement score, you can be quite confident that that particular
student is on the right track to matriculate.
The Evolution Labs team periodically evaluates your data against
benchmarks set for the module that you're using and your historical data. How does your data
compare to what we're used to seeing? How is your messaging/branding
working? What content do students gravitate toward? All of these data
points help you evaluate what is working and what needs to be adjusted. Another benefit is the included survey engine to ask the students
directly what you're doing well and what they'd like to see done