Frequently Asked Questions

Frequently Asked Questions

How do Ambassadors or Administrators change "roles" between programs?

Administrators can use the drop-down menu located on the right side of the administrator bar that appears on the top of the page.

Ambassadors and administrators also have the ability to go between programs using the drop-down list on the upper right side of the home page.

How do I access the "Back End" of the program?

How do I access the "Backend" or Admin section?

When you login to your program, you should see the "Admin" button in the black bar at the top.  It should be on the far left hand side.

You can also use the same bar to navigate back to the "Front End" or student view using the globe button next to the program name.

How do I find data on active or unsubscribed users?

In the reporting section of the S360 Admin program you can download a csv file containing a list of all of the users who are actively engaged in your program. This report is called the "Engagement Summary Report" and it can be found on the upper right side of the Reporting -> Summary page. To download this report as a csv file, simply click the words "Engagement Summary Report" and the file will begin downloading.
To the right of this report is the "Unsubscribed User Report". Simply click on the word "Un-Subscribed" and a csv file will be downloaded. This file will list all of the users who have unsubscribed from receiving messages through your program as well as important details about when they unsubscribed and their reason for unsubscribing. 

How do I provide images for my program?

When providing images for any S360 program, the more images that you can provide the better.  The best way to do this is through sharing your image library with our team and allowing our team to do the hard work of curating images for specific content items as they are created. If this is not possible to provide access to an image library then we can also provide you with a shared Google drive folder where images can be easily shared*.

When providing images it is important to look for images that are taken in a landscape view and that could withstand resizing for mobile environments. As a standard, images should be able to be cropped or resized to a size of 1054 x 400 px. To accommodate this size guideline we ask that images be provided at the highest possible resolution so that they are not distorted during any image editing that may occur**.
*All images are used only on your program and are not shared with other clients or used in any other programs.
**The Evolution Labs team can take care of any image editing or resizing as necessary.

How does the performance of my program compare with other schools?

Generally speaking, the performance of a program that is run by one school cannot be compared directly to the performance of a program that is run by another school. There are several reasons why we do not make this comparison:
  • Each school can vary significantly in the populations they are targeting and the level of engagement that is typical for that population. For instance, some schools are very selective and so they would expect to have more engaged users because the users would have been more engaged in the application and enrollment process from the beginning. Other schools offer more of an open enrollment where users tend to engage later in the process.
  • School sizes can vary. Some schools are small, so yielding 300 new students is normal and they consider that to be a good cycle. Other schools are much larger and yielding 5000 new students is more in line with their goals.
  • Engagement levels can vary based on the demographics that are involved. For example, a school that relies heavily on an international population will see users engage differently from a school that is more focused locally (this can even be true for in-state vs out-of-state).
  • The implementation of a program can have a significant impact on how it performs. So, a school that has their program highly integrated into their system, promoted prominently, and well advertised; will have a higher engagement rate than a school that does not follow those best practices as closely. For this reason you cannot do an "apples to apples" comparison on two schools that are not equally promoted. 
Ultimately, the best way to judge the performance of your program is to compare it to what is normal for you. This can be done by looking at the performance of previous cycles with our program and by looking at your historical averages.  Comparing to what is considered normal for your school is the best way to benchmark a program's performance and establish goals.

How often is the data in the reporting center updated?

The majority of the engagement data shown in the reporting center is updated in real time (there may be a minor delay for more complex statistics). This data is also set to filter out administrators as well as ambassadors, so this always shows an accurate view of current user activity in your program.

I was sent an article or survey preview link, but I cannot see the content.

Evolution Labs staff will often send preview links for various forms of content as a way of allowing you to review content before it is made active in your program. When a preview link is provided you must be logged in as an administrator to use the link to view the content. Once logged in as an administrator you can simply click on the link you were provided and the content will open.

What are the reasons for users unsubscribing?

Users unsubscribe from receiving emails for many reasons, for this reason, during the process of unsubscribing users are asked to provide their reason for unsubscribing.
This information is then recorded in the unsubscribed users report. Potential reasons that you may see listed in this report include: College, Site, College Yield, Unsub, none given, and Site and College. Below is an explanation of each of these options:
  • College: The user has indicated that they are no longer interested in applying to or attending your school.
  • Site: The user has indicated that they are not interested in participating in this program, however, they are still interested in attending your school.
  • Site and College: The user has indicated that they are no longer interested in attending your school or participating in this program. 
  • College Yield: The user has indicated that they previously had applied to your school, however, they are no longer interested and would like to withdraw their application and be removed from any further communication.
  • Unsub: This would be related to a data update that indicated users should be "canceled" or unsubscribed from any future messaging.
  • None given: The user was manually unsubscribed through the "backend" of the system (usually this is a specific request).

What is the difference between "total users" and "validated users?"

Within the S360 reporting center summary,  you'll see reference to total users and validated users.
Total users refers to everybody in the student population within the current module (i.e. all admitted students would be the "Total Users" in the Yield module) while "Validated Users" are those users who have logged into the system at least once.  The percentage of validated users is your first and most basic measurement of the reach of the program.  For a complete overview of the reporting center see "Understanding the S360 Reporting Center.

Where do I find data on article engagements?

Within the S360 reporting section of the "backend",  you can find important details about how users are engaging with your content. You have the ability to search for specific topics by title or see all of your topics listed.
Here you can also see engagement statistics, download csv reports that detail who has engaged with particular pieces of content, and connect to previews of each article.

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