Here's the bottom line... the best program in the world is worthless
if nobody knows about it. So the challenge and opportunity with S360 is
to make sure that people know about it. To facilitate that we will
craft a communications strategy to invite prospective students into the
program. Email provides the vast majority of the traffic that S360
programs get... but it's limited to those prospective users who have A)
have an email and B) actually check it.
We know that the vast majority of admissions departments are using
multiple channels to reach prospective students. So... help us help you
by making sure that all of those channels route the prospective
students through the program that helps your institution stand out!
Here are some of the most common ways to market the program and some ideas for how to implement it them:
Put a Link Up
The first and most obvious place to market your S360 program is on
your website. You are constantly getting traffic to your website and
you're missing out if that traffic doesn't find out about your S360
program. This piece is so obvious and fundamental that we've built it
in as a contractual obligation so if you're not doing it, you're guilty
of breach of contract (yeah it's that important). So get it up there! Here are some of the best integrations we've seen to get your creative
- Large Banner Ads - Our most successful Recruit
program has a large ad that links to their S360 page. When students go
to the admissions page of their website, it is the first and largest
thing they see. Why? Because it contains all of the relevant data that
is elsewhere on the site in a customized user experience that you can
- Accepted Student Checklist - Most institutions have
an accepted student checklist page where admitted students go to see
next steps. What a perfect opportunity to add a link to your Yield
program! Joining Yield should be on your checklist.
Send a Mail Invitation
We know you're sending physical mail all the time. Are you
mentioning your S360 program in those mailings? One client puts an
invite on the foot of EVERY mailing to prospective and admitted
students. Others send a postcard/insert. This is an easy way to let
your students know about S360 in a way that doesn't add much to an
already established process. We'll even design it for you so all you
have to do is print and send!
Put Up Signage/Posters
In your marketing package, you will receive a bunch of physical
signs, banners, stickers and other physical assets. We can send them to
you, but we won't be there to actually put them up. That's where you
come in. You've got prospective students and parents in your admissions
offices all the time. How do you follow up with them? S360 is a
perfect vehicle to continue telling your story once they leave campus...
but not if they don't know about it. Take advantage of the eyes you
have in your admissions office by putting up the signs!